Free statement of participation on completion of these courses. Create your free OpenLearn profile Get the most out of OpenLearn Anyone can learn for free on OpenLearn, but signing-up will give you access to your personal learning profile and record of achievements that you earn while you study. Anyone can learn for free on OpenLearn but creating an account lets you set up a personal learning profile which tracks your course progress and gives you access to Statements of Participation and digital badges you earn along the way. Course content Course content Retail marketing This free course is available to start right now.
Archaeological evidence for trade, probably involving barter systems, dates back more than 10, years. As civilizations grew, barter was replaced with retail trade involving coinage. Surrounding the market, skilled artisans, such as metal-workers and leather workers, occupied permanent premises in alleys that led to the open market-place.
These artisans may have sold wares directly from their premises, but also prepared goods for sale on market days. In ancient Rometrade took place in the forum. The latter was a vast expanse, comprising multiple buildings with shops on four levels.
The Roman forum was arguably the earliest example of a permanent retail shop-front. The Phoenicians imported and exported wood, textiles, glass and produce such as wine, oil, dried fruit and nuts. Their trading skills necessitated a network of colonies along the Mediterranean coast, stretching from modern day Crete through to Tangiers and onto Sardinia  The Phoenicians not only traded in tangible goods, but were also instrumental in transporting culture.
In around BCE, the Phoenicians developed a consonantal alphabet which was much easier to learn that the complex scripts used in ancient Egypt and Mesopotamia.
Phoenician traders and merchants were largely responsible for spreading their alphabet around the region. Established init is thought to be the oldest continuously operating covered market In the Graeco-Roman world, the market primarily served the local peasantry.
Local producers, who were generally poor, would sell small surpluses from their individual farming activities, purchase minor farm equipment and also buy a few luxuries for their homes. The very wealthy landowners managed their own distribution, which may have involved exporting and importing. The nature of export markets in antiquity is well documented in ancient sources and archaeological case studies.
In 13th century London, mercers and haberdashers were known to exist and grocers sold "miscellaneous small wares as well as spices and medicines" but fish and other perishables were sold through markets, costermongers, hucksters, peddlers or other type of itinerant vendor.
In Chestera medieval covered shopping arcade represented a major innovation that attracted shoppers from many miles around. Known as " The Rows" this medieval shopping arcade is believed to be the first of its kind in Europe.
A typical 17th century shop, with customers being served through an opening onto the street Medieval shops had little in common with their modern equivalent. The shutters were designed to open so that the top portion formed a canopy while the bottom was fitted with legs so that it could serve as a shopboard.
Glazed windows, which were rare during the medieval period, and did not become commonplace until the eighteenth century, meant that shop interiors were dark places. Outside the markets, goods were rarely out on display and the service counter was unknown.
Shoppers had relatively few opportunities to inspect the merchandise prior to consumption. Many stores had openings onto the street from which they served customers.
Markets were held daily in the more populous towns and cities or weekly in the more sparsely populated rural districts. Markets sold fresh produce; fruit, vegetables, baked goods, meat, poultry, fish and some ready to eat foodstuffs; while fairs operated on a periodic cycle and were almost always associated with a religious festival.
Market towns dotted the medieval European landscape while itinerant vendors supplied less populated areas or hard-to-reach districts. Peddlers and other itinerant vendors operated alongside other types of retail for centuries.
The Spanish conquistadors wrote glowingly of markets in the Americas. In the 15th century the Mexica Aztec market of Tlatelolco was the largest in all the Americas.
The English monarchs awarded a charter to local Lords to create markets and fairs for a town or village. This charter would grant the lords the right to take tolls and also afford some protection from rival markets.
For example, once a chartered market was granted for specific market days, a nearby rival market could not open on the same days. This informed decisions about where to make their purchases and which markets were superior.
Braudel and Reynold have made a systematic study of these European market towns between the thirteenth and fifteenth century. Their investigation shows that in regional districts markets were held once or twice a week while daily markets were common in larger cities.
Gradually over time, permanent shops with regular trading days began to supplant the periodic markets, while peddlers filled in the gaps in distribution. The physical market was characterised by transactional exchange and the economy was characterised by local trading.
Our Tables are stored with Spices, and Oils, and Wines: Nature indeed furnishes us with the bare Necessaries of Life, but Traffick gives us greater Variety of what is Useful, and at the same time supplies us with every thing that is Convenient and Ornamental.
He found that there were many different types of reseller operating out of the markets. For example, in the dairy trade, cheese and butter was sold by the members of two craft guilds i. Resellers and direct sellers increased the number of sellers, thus increasing competition, to the benefit of consumers.3_AA_MGMT or 3_CL_MGMT.
The Management Certificate program provides a broad introduction to business management. PROGRAM LEVEL . Retail marketing.
This free course is available to start right now. Review the full course description and key learning outcomes and create an account and enrol if you want a free statement of participation.
Business Management & Implementation Consultants. You have a clear idea of where you want your organization to be in terms of performance and profitability.
M. Management Level IV Management Level V Manufactured Mineral Products Operator/Pre-Mixed Concrete Operator (Level 2) Manufactured Mineral Products Operator/Pre-Mixed Concrete Operator (Level 3). The retail marketing mix.
Marketing is an underlying philosophy that guides business activities, but how does a retailer do marketing?A retailer must engage in planning, research and analysis before implementing a marketing strategy.
You should have fresh ideas and a determination to gain real customer-focused experience. Our two-year Retail Banking and Wealth Management Graduate Programme will make the most of your skills regardless of what subject you’ve studied.