However, procedurally it is not that simple to calculate as it appears. It is not totally free from the weakness of historic costs.
The previous design established Dove Hair as a credible player in the damage, repair and beauty category. The new design needed to update and elevate the caring and nutritive elements of the brand whilst completing the Dove brand story.
The resultant packs cue brand expertise and superior nourishment. The key central icon device of two intertwined elements represent instant and cumulative deep nourishment benefits.
The soft coded gradient and layers, together with appropriate line work and foiling, underpin this communication. The existing hair therapy design lock up has been developed to Nutritive Solutions, supported by a move from silver to a warmer gold.
Graphics have been updated to a more contemporary and premium brand aesthetic. The core range has been elevated to deliver a superior hair care experience whilst tapping into new trends and leveraging the power of the master brand.
The new design clearly differentiates the core range from the more premium advanced hair series tier and brings better cohesion across the brand as a whole.An Overview on the Product Branding, Packaging and Labelling!
Product-mix is a part of marketing-mix. While understanding the concept of marketing-mix, we have already studied and understood as if what product-mix means and what are the variables of product-mix namely, product-line and product range, product design, product package, product quality, product labelling, product branding, after.
The current packaging for a single bar of Dove soap is and has been the same for quite some time. I wanted to step back and rethink Dove's choice in packaging of one of their most sold products, while at the same time, keeping their brand identity.
I created a new, bolder, more sustainable design. A contemporary container and matte graphics on the Dove Refresh + Care Dry Shampoo package appeal more than a sleek cylinder and threatening warnings on the Pantene Sheer Volume sprayer, according to our exclusive survey from the last two months.
We created Dove Nourishing Oil Care Shampoo to instantly help tame frizzy, unruly hair and, with continuous use, provide nourishment for healthier hair.
A great shampoo for dry hair, with vita oils it gently cleanses, instantly making hair feel smoother and deeply nourished from within. Dove Daily Moisture Shampoo offers gentle cleansing and everyday moisture for your hair.
You deserve silky hair every single day! Dove Daily Moisture Shampoo offers gentle cleansing and everyday moisture for your hair. Sign Up Always check product packaging.
Go to SmartLabel™. The current packaging for a single bar of Dove soap is and has been the same for quite some time. I wanted to step back and rethink Dove's choice in packaging of one of their most sold products, while at the same time, keeping their brand identity.
I created a new, bolder, more sustainable design.