Analysing the e commerce giant amazoncom

The report contains information about what is e commerce, how does it run. Both the companies are well known in their domestic markets and are present only on the virtual markets. Flipkart is considered as that e commerce website that made online shopping popular in India. According to Alexa Internet, a company which provides net traffic data, Flipkart is 10th most visited Indian website in India and th globally.

Analysing the e commerce giant amazoncom

AMZN acquired Whole Foods Market, the e-commerce giant has increased its dominance of online grocery sales, capturing 30 percent of the entire market. No individual company even comes close, though supermarkets combined have the same percentage as Amazon, followed by mass merchants at 13 percent.

A recent survey by Brick Meets Click indicates there are some cracks in the wall Amazon has built, though. Supermarkets may be able to close the gap between themselves and Amazon, as well as the last mile between customers and their orders.

Customers also shopped the other outlets more often than they did Amazon, returning to the other sites twice per month, compared to 1. What's at stake for Amazon Amazon. That's likely more of a concern to the convenience-store sector, as Amazon Go will focus on grab-and-go items rather than trying to be a place where customers do weekly or monthly grocery shopping.

Nevertheless, Amazon has a powerful weapon in its Prime membership program, which ties together all its disparate pieces. Prime Now, for example, began supporting online orders in most markets served by Whole Foods, and Amazon announced additional ways for Prime members to save while shopping at Whole Foods, either in-store or online.

The company also offers the AmazonFresh program, Prime Pantry, and Prime Now, all of which were joined with Whole Foods' own home-delivery and store-pickup services, along with private-label sales through Amazon. Whole Foods also gives Amazon the infrastructure -- such as its distribution centers -- to get closer to customers no matter where they shop.

Shoppers at a checkout-free Amazon Go grocery store in Seattle. Kyodo News via Getty Images Why Amazon needs to do more For all of Amazon's impressive reach, Brick Meets Click found that although 77 percent of all households that are online shop at Amazon, only 11 percent buy groceries from the e-commerce leader.

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There are several reasons why that gap exists. One is that supermarkets are everywhere. You're likely to find at least one supermarket in almost every town, which means it's not especially inconvenient to visit. Supermarkets have also been innovating with services like " buy online, pick up in store ," allowing them to leverage their massive physical footprints to better effect.

Arguably the biggest reason more people aren't shopping for groceries online, whether at Amazon or at supermarkets, is that consumers are reluctant to let others pick their perishable items like fruits and vegetables, or meat, fish, and chicken.

Many are concerned that a random worker wouldn't be as selective as they would be themselves. Although Amazon is seen as the industry leader, others could still whittle away at its dominance, if not catch up to it.

Even so, Amazon investors should keep an eye on the biggest supermarkets: The Motley Fool owns shares of and recommends Amazon.E-Commerce Giant’s Global Conquest Deborah Weinswig Managing Director , we analyze Amazon’s offering, global expansion and the routes it has chosen to the markets it operates in.

Although it is primarily known for its e-commerce platform, Amazon’s businesses encompass a. This fact has not escaped the notice of In April of , the e-commerce giant launched a new website targeted to consumers over 50, featuring hundreds of thousands of Baby-Boomer friendly products.

Now that’s smart marketing. Dec 28,  · The e-commerce giant confirmed it sent the messages, adding in a subsequent statement it had “fixed the issue.” Amazon did not say how . As per the source, Chinese e-commerce giant Alibaba intends to expand in underpenetrated markets like "India and South East Asia rather than compete directly with other players, such as Amazon, in.

Need more evidence that Inc. (AMZN) is killing it when it comes to American shoppers? According to a new analysis, the Seattle-based e-commerce giant accounted for about 5% of all.

Brand equity in the Marketing strategy of Amazon. From being merely an e-book provider to emerging as the 2 nd largest e-commerce company in the world, has steadily increased its spending on advertising and promotion to make its brand stronger and have a higher brand equity.

By April , the brand of was worth US$ billion.

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